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Sharethrough Announces Branded Video Database for Brands, Agencies, Public

ADOTAS – As video marketing online trends harder, Sharethrough, a platform devoted to ferreting branded video content to high profile publishers that drive organic, viral sharing via social media, has...

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Study: Tablet and Mobile Video Viewing Doubled in 2012

Ooyala has released its Global Video Index: 2012 Year in Review, offering key insights into how viewers watch video online around the world. The Video Index affirms that consumer video viewing is...

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5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car salesman on the test drive of a lifetime...

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VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video...

LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global branded content business, today announces a worldwide partnership with Realeyes, an emotional testing platform that measures how people feel and...

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Infographic: Branded Video Sharing Almost 50X Higher In 2013 Than In 2006

NEW YORK, December 4, 2013 (ADOTAS) — The sharing of video ads has increased almost 50x over the last eight years. That’s according to marketing technology platform Unruly, which today launches an...

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Study: Speed of Social Video Sharing Almost Doubles In 12 Months

NEW YORK, May 21, 2014 (ADOTAS) – The number of shares the average brand video attracts online in its first three days of launch has almost doubled in 12 months. That’s according to new research by...

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